Services

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UX Research & Strategy

Data analysis

Need someone to make sense of it all? I specialize in converting qualitative user research data into actionable insights.

Concept testing & stakeholder interviews

I'll conduct formal interviews with target users and stakeholders to uncover actionable insights about behaviors and attitudes. 

Usability testing

Usability testing will uncover issues that may be preventing your users from meeting their needs with your product.

User surveys & analysis

I'll uncover quantitative data about your audience with non-leading survey questions.

Competitor evaluation

I'll conduct in-depth research about your competitors' user experiences, and provide a thorough analysis that reveals untapped opportunities.

Customer journey mapping

Get a deeper understanding of your customer’s emotions throughout the product lifecycle.

Product road-mapping

I'll help unite your team by organizing your product roadmap.

 

Training & Speaking

Does your team have skills gaps in UX research or marketing? Here are just some examples of captivating workshops offered:

  • How to involve your customers in decision-making

  • 2019 marketing musts

  • How to get noticed by investors

  • Product innovation workshop

Marketing & Communications

Content marketing strategy

SEO-optimized web content, email copy, blog posts, social media, infographics, press releases, and paid search are just some of the content marketing channels that can be optimized to increase brand recognition, leads, and sales.

Competitor audit

I’ll research and analyze thousands of data points to uncover competitors’ strengths and weaknesses.

Acquisition strategy & execution

Struggling to figure out how and where to acquire customers? I’ll audit your existing ecosystem to identify low-cost customer acquisition sources.

Marketing & brand strategy

I’ll provide guidance to mature your brand’s core messages, tag-lines, style, tone, and color palette.

Social media strategy & content development

An active brand on social media requires constant attention and optimization. I’ll work with you and your resources to build a social media strategy and workflow that meets your goals.

B2B, channel, & referral marketing

It’s my belief that happy customers make the best marketers. I’ll develop your referral and channel marketing campaigns via web, email and social media to drive low-cost user acquisition.

Project management

Whether you have a big event coming up or a large-scale campaign launch, I’ll manage the moving pieces so you can focus on the important stuff.

PR strategy

I’ll pinpoint media, podcasts, and influencers to target for your campaign or ongoing program.