My Process

Research & Planning

Whether I’m working on a marketing or user experience project, my process always starts with research. Some of the tactics I use include:

  • Stakeholder interviews

  • Surveys

  • Content audits

  • Competitive analyses

Next, I outline a plan that includes clear goals, objectives, tactics, milestones, and budget. Plans also include a thorough overview of my research.


Execution

Throughout an execution process, I ensure that the following needs are met:

  • Tactics are being optimized

  • Stakeholders are informed

  • Deadlines are met


Evaluation

When necessary, comprehensive reporting can uncover insights that can inform future strategies. Objectives will be measured by any means necessary. Final evaluations can be communicated via:

  • Data visualization

  • A custom microsite

  • Professional presentation