Whether I’m working on a marketing or user experience project, my process always starts with research. Some of the tactics I use include:
Next, I outline a plan that includes clear goals, objectives, tactics, milestones, and budget. Plans also include a thorough overview of my research.
Throughout an execution process, I ensure that the following needs are met:
Tactics are being optimized
Stakeholders are informed
Deadlines are met
When necessary, comprehensive reporting can uncover insights that can inform future strategies. Objectives will be measured by any means necessary. Final evaluations can be communicated via:
A custom microsite