Work

User Experience

  NextUp:  Prototyping, surveying, interviews, usability testing, brand development  Developed initial mobile prototype for productivity and mindfulness app NextUp. Conducted user interviews, remote moderated concept and usability resting, and quantitative surveys. Summarized research to provide actionable insights.  Outcomes: Reduced engineering time, prioritized feature set, 350+ email and social media subscribers before alpha release.

NextUp: Prototyping, surveying, interviews, usability testing, brand development

Developed initial mobile prototype for productivity and mindfulness app NextUp. Conducted user interviews, remote moderated concept and usability resting, and quantitative surveys. Summarized research to provide actionable insights.

Outcomes: Reduced engineering time, prioritized feature set, 350+ email and social media subscribers before alpha release.

Peace of Mind: User research, prototyping

Worked with a team of researchers to conduct user interviews and a comprehensive literature review on caregiver psychological symptoms. Research informed a fully developed product concept and design spec, which would provide caregivers with self-supporting how-to guides, resources, and community support.

Marketing & Communications

  Sunrun:  Content & product marketing  Ideated, developed, and executed user-centric product marketing campaigns to improve NPS and referrals. Orchestrated designers to produce product web pages, emails, sales tools, infographics, videos, and social media assets. Served as content marketing and crisis communications lead.

Sunrun: Content & product marketing

Ideated, developed, and executed user-centric product marketing campaigns to improve NPS and referrals. Orchestrated designers to produce product web pages, emails, sales tools, infographics, videos, and social media assets. Served as content marketing and crisis communications lead.

  Adobe:  User group program management, marketing communications  Developed engaging content to drive event registrations and program adoption. Leveraged user research to inform program development.Managed large enterprise tech user group programs to drive engagement and customer satisfaction.

Adobe: User group program management, marketing communications

Developed engaging content to drive event registrations and program adoption. Leveraged user research to inform program development.Managed large enterprise tech user group programs to drive engagement and customer satisfaction.

Product

  Leylio:  Product development, prototyping, research  Conducted quantitative user research to determine market viability for a mobile app for travelers to adjust to new cultures quickly. Developed mobile app prototype in Adobe XD.

Leylio: Product development, prototyping, research

Conducted quantitative user research to determine market viability for a mobile app for travelers to adjust to new cultures quickly. Developed mobile app prototype in Adobe XD.

  Aurora:  Market research & product spec  Developed a product concept for an in-home lighting system for those suffering from seasonal effective disorder (SAD) and insomnia. Conducted thorough market research to determine market viability. 

Aurora: Market research & product spec

Developed a product concept for an in-home lighting system for those suffering from seasonal effective disorder (SAD) and insomnia. Conducted thorough market research to determine market viability.