Work

  NextUp:  Prototyping, surveying, interviews, usability testing, brand development  Developed initial mobile prototype for productivity and mindfulness app NextUp. Conducted user interviews, remote moderated concept and usability resting, and quantitative surveys. Summarized research to provide actionable insights.  Outcomes: Reduced engineering time, prioritized feature set, 350+ email and social media subscribers before alpha release

NextUp: Prototyping, surveying, interviews, usability testing, brand development

Developed initial mobile prototype for productivity and mindfulness app NextUp. Conducted user interviews, remote moderated concept and usability resting, and quantitative surveys. Summarized research to provide actionable insights.

Outcomes: Reduced engineering time, prioritized feature set, 350+ email and social media subscribers before alpha release

Peace of Mind: User research, prototyping

Worked with a team of researchers to conduct user interviews and a literature review. The research informed a product concept designed to provide caregivers of dementia patients with resources and community support.

  Leylio:  Product development, prototyping, research  Conducted quantitative user research to determine market viability for a mobile app for travelers to adjust to new cultures quickly. Developed mobile app prototype in Adobe XD.

Leylio: Product development, prototyping, research

Conducted quantitative user research to determine market viability for a mobile app for travelers to adjust to new cultures quickly. Developed mobile app prototype in Adobe XD.

  Sunrun:  Content & product marketing  Ideated, developed, and executed user-centric product marketing campaigns to drive brand loyalty and referral leads. Orchestrated marketing vendors to produce high-quality marketing content, including emails, sales tools, infographics, videos, and social media assets. Served as content marketing and crisis communications lead.

Sunrun: Content & product marketing

Ideated, developed, and executed user-centric product marketing campaigns to drive brand loyalty and referral leads. Orchestrated marketing vendors to produce high-quality marketing content, including emails, sales tools, infographics, videos, and social media assets. Served as content marketing and crisis communications lead.

  Aurora:  Market research & product spec  Developed a product concept for a home lighting system for those suffering from seasonal effective disorder (SAD) and insomnia. Conducted thorough market research to determine market viability. 

Aurora: Market research & product spec

Developed a product concept for a home lighting system for those suffering from seasonal effective disorder (SAD) and insomnia. Conducted thorough market research to determine market viability. 

  Adobe:  User group program management  Managed large enterprise tech user group programs to drive engagement and customer satisfaction. Leveraged user research to inform program development.

Adobe: User group program management

Managed large enterprise tech user group programs to drive engagement and customer satisfaction. Leveraged user research to inform program development.